Question 2: How effective is the combination of your main and ancillary products?

Question 2: How effective is the combination of your main and ancillary products?
As the music genre of the song and artist we used was acoustic we decided it needed to be a simple theme without any fast action or special effects. So we choose a story that reflected the meaning of the song and worked from here. We decided it should be black and white as this would show the emotions of sadness in our break-up story.
  For both productions I have used the same theme of black and white. My making both my video and print productions in black and white it links them together, making them look like they are from the same artist and album. As they are a combination this will make them more recognisable to the target audience for example if they have see the video then they will recognise the album in shops or the magazine advert in the magazine they are reading meaning they will link these together which will encourage them to buy Chris Cohen’s music.
  They may also recognise the images used in my print productions as I took these from my music video. I did this as I thought our video had some storing images in it, it also saved the time it would have taken to do a photo shoot.
  As a promotional package I think the continuity I have used between my two productions works effectively to promote the artist and make the audience want to know more about him. The video and images I have used are interesting and thought provoking which was one of the aims of our production.