Coldplay- The scientist
I have chosen to analyse on of coldplays videos as they are similar to my artist Chris Cohen and he lists them as his main influence upon his music. The reason i chose the scientist is that it follows a narrative all the way throughout which is something we wanted to replicate in our video.
However the narrative is shot in reverse sequence leaving the viewer guessing what the singer is walking, this draws in the audience and lures them into watching the rest of the video. It isn’t until 2:50 we see why he is walking away, his girlfriend laying on the floor possibly as the result of his actions. It is unclear whether she is dead or not creating disequilibrium.
From seeing this scene, a close up in which you can see him walking away in the distance, the lyrics of the song start to make sense as they begin to relate to the storyline that is being portrayed. “oh lets go back to the start” referring to him wishing the incident never took place and towards the end of the video we understand why he wants to go back to the start, revealing the mystery that has drawn in the viewer. For our music video the main inspiration for the content and story line was the lyrics this video is a good example of that.
Some of the video is shown in slow motion this is to create synchronicity with the song. If it was in normal speed the action would be too fast and unsuitable for the song ruining the effect created. The music also matches the speed in the video. At the start when just the piano is playing he is walking in slow motion but when the drums begin he move in normal speed as more action on screen begins to happen.
Cross fade transitions are used at the opening these make the cuts less dramatic and softer in keeping with the videos tone. I think they also help to emphasise the slow and gentle pace of the song. Cross fades make scenes seem more continuous like all the action is happening in linear time.
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